People are using different gadgets nowadays like tablets and mobile phones. This is the easiest and fastest way to connect with your loved ones anytime and anywhere as long as there is wifi, internet, or mobile connection. With the rampant usage of these gadgets, businesses also used these means to capture the attention of their target market, especially those possible users and loyal customers. They used this promotional tool in marketing like website personalization to reach more buyers of their products and services.
What is Website Personalization?
Website personalization which is also known as content personalization is a simple or complex process that personalizes your business website or the content of your website established on the personal website visitor. This is a big help to all online marketers so that the website will have more viewers from different people all over the world. If you want to create digital experiences by personalizing your website, Zesty.io delivers a full and best suite of online products for those businesses who want to leap directly into top headless, get the best website personalization, or
broaden into great digital experiences.
Increased Advertising Effectiveness
Personalizing your website like the landing pages of your advertisement generates content more engaging and appealing to new viewers or visitors who will check on your website. You can add some features and designs on the page, personalized pictures, and provide more detailed information based on their preference, language, location, or the content itself. All these important aspects will help increase visitors to the website and for them to make an action like making an order and purchasing your products online. For example, if you are managing an e-Commerce or online store at sells shoes, clothes, shirts, and accessories globally and when a new viewer comes on your site after watching online ads for a pair of sandals or shoes, you can personally customize the website’s product page precisely intended for them. They have the option of changing pages into their language for them to understand and show detailed shipping costs right for their preferred location.
2. More Sales to the Business
The advancement of advertising power leads to more or higher sales. By doing website personalization based on customers buying habits or a customer’s past browsing as well as some factors like the path they made to reach into your site or their location, you can make sure that your new visitors and old customers will see the right and best product at the right moment with the right price.